ITI Digital Dental Entrepreneurial Program (The Campbell Academy)

A structured online business programme covering finance, marketing, leadership and practice strategy, with projects building a personal business plan.

Programme

• Module 1: platform induction, an opening mini-project and a live introductory webinar.
• Module 2: purpose, values, vision and a mission statement for your practice.
• Module 3: revenue, profitability and financial decision-making through a finance project.
• Module 4: brand positioning, marketing and patient acquisition through a practical marketing project.
• Module 5: the patient journey, consultations, communication and treatment-plan discussions.
• Modules 6–7: recruitment, performance and team communication, followed by leadership styles, decisions and team culture.
• Module 8: one- and three-year strategic planning.
• Module 9: combining the projects into a practice business plan.
• Module 10: completing outstanding work, reflection and a closing live webinar with faculty.

Format and dates

The advertised cohort starts on 26 October 2026 and runs for seven weeks. Content is released through the Online Academy, with projects and Slack discussion between two live webinars. Because this is a fixed-start cohort, confirm whether enrolment is still accepted or ask for the next intake. This is business education rather than clinical training.

Fee and CPD

The displayed standard fee is GBP 1,995; ITI members pay GBP 1,690. The course provides 26 hours of verifiable CPD. VAT treatment is not expressly stated on the current page. Exact live-webinar times and the closing date should be confirmed.