Ethical Sales and Communication Programme

Ashley Latter teaches a two-day consultation programme for dentists, orthodontists, treatment coordinators and practice teams. The focus is how to communicate treatment choices and fees clearly, build rapport and respond to patient concerns.

Programme topics

• A structured sequence of consultation questions to understand patients’ needs, preferences and motivations.
• Rapport, listening and explanations that avoid unnecessary technical language.
• Fee discussions and a five-step approach to concerns and objections, including comparisons with other practices or overseas treatment.
• Consent conversations, treatment required for health, and explanations of private and NHS options.
• Agreeing next steps with patients and developing referrals through consistent team communication.

Upcoming alternatives are Manchester on 17–18 November 2026 or 24–25 February 2027, and London on 11–12 March 2027. Teaching runs 09:00–17:30 each day. The general delegate fee is £1,830 including VAT. Restricted corporate offers have their own eligibility and should not be treated as the public price. Check the exact venue, inclusions and CPD hours when booking.