Ethical Sales and Communication: Online Programme

Ashley Latter’s current learning-store programme teaches consultation and communication skills through eight online modules. It is a separate online format from the scheduled two-day classroom programme.

Module themes

• Build rapport and recognise different patient communication styles.
• Use a four-step questioning structure and understand motivations behind treatment choices.
• Explain treatment without unnecessary jargon and agree next steps.
• Work through 15 strategies for more confident fee discussions.
• Apply a five-step approach to patient concerns and objections.
• Develop referral conversations and consistent, reassuring explanations.

Included are a downloadable eight-module manual, a five-hour CPD certificate and copies of Don’t Wait for the Tooth Fairy and You Are Worth It. The listed total is £1,400, with an alternative of four monthly payments of £350. VAT treatment, access duration and any book delivery charges need checking at checkout. The linked website also markets newer offers under other names; this listing describes the specific current learning-store programme linked here.